Raven Maven Mascara vamps up the volume of your lashes and dramatics of your eyes with this juicy, jet-black formula. Many consider mascara a must-have, and Living Libations re-imagined this synthetic cosmetic with their compelling cosmoetic: a creation from the cosmos. Created with nature’s numinous nourishment, Raven Maven Mascara is long lash haven, formulated with pure ebonizing earth-pigments, length-perfecting peptides, eye-enhancing Frankincense, and natural volume-boosting waxes mixed with resins and opulent oils for sheen and conditioning that keep lashes glistening.
This onyx paste comes glass tube encased with a svelte silicone wand that sculpts and evenly spreads to thread each lash as it builds up to long-lasting, lash-fluttering lengths.
The heart and soul of creating a lash-loving classic, besides pitch perfect charcoal, is how it hugs the lashes. Here the wax is key so that the mascara sets and is smudge free. To create this, wondrous waxes were mixed and melted find the perfect ratio that would provide a silky sheath around each lash that seamlessly stays from dusk to dawn. In formulating, it was found that by combining the varying melting points of a talented trio of waxes that a holy trinity of iconic lash effects was acheived: a lengthening effect with the high melting point of Carnauba’s hard wax, the more malleable medium melting point of Beeswax that creates a curling-lift effect, and the low melting point of Bayberry Fruit’s creamy, thicker textured wax for natural volume. To this trilogy, Cacao butter adds conditioning and cancels clumping. Frankincense and coniferous resins keep lashes glistening, and a cache of Kaolin clay keeps it thick. Plus, a measure of peptides further nurture future lash longevity — all fused in the obsidian hues of iron oxides to create this Renegade Beauty cosmoetic classic.
Typically, conventional mascaras use coal tar for color, film-forming polymers and shellac derived from the bleached exudate of the lac insect for texture and set, plastic and nylon to make a lengthening gel, parabens as preservatives, and ammonium methacrylate, polyvinylpyrrolidone, and polyethylene derived from petroleum for stability and emulsion, Yet, when the cosmos provides such exquisite and effective elements to lengthen, strengthen, and darken our lashes, it is amazing that petroleum products and plastics are used instead.
Living Libations wanted to formulate the cleanest mascara possible that is ophthalmologist approved, safe for contact lens wearers, and safe for sensitive eyes. After much research and experimentation, it was established that these two green beauty approved, eye-safe, and earth-safe synthetics (1,2-Hexanediol and Tropolone) make a clean and safe mascara worth wearing. Here’s why: the mascara wand is brushed through non-sterile eye lashes and then put back into the container over and over again, which creates a unique microbial challenge and very real safety concerns that must have absolute answers. And using a fresh wand for every application would waste so much mascara that it isn't a viable solution.
These two extraordinarily effective ingredients are imperfect in that they are synthetic, yet they are heavily tested and established as harmless. Also, both Tropolone and 1,2-Hexanediol meet the clean beauty standards for the Environmental Working Group and elite clean beauty retailers.
